All candidates are evaluated based on scientific, professional, unbiased and unprejudiced means and also transparency in procedures.
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Call for Nominations
| Authorized branches around the Asia Pacific region of the brand certification are responsible for the execution of the evaluation process. In accordance with the certification requirements, leading and well-known brands from different industries are surveyed and investigated. A letter will be sent to qualifying enterprises to schedule an interview. |
| Any qualifying enterprises are welcomed to submit a written application, accompanied by copies of business license, Hi-Tech Enterprise Certificate, and other accreditations to the Asia Pacific Top Excellence Brand Certification’s headquarter or branch offices, while the soft copies are to be e-mailed to the committee’s mailbox. |
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Preliminary Evaluation
| All candidates will be verified and authenticated by an independent credit bureau for the accuracy and reliability of the company’s information provided. DP Information Network Pte. Ltd. is a veteran information and credit bureau in Singapore, entrusted with the task of analyzing the candidate’s financial information, credit ratings, legal issues, and legitimate business operations, and eventually presents a report on internal controls and risk management of the company. |
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Second Evaluation
| A group of selected professionals by the committee will perform site visits and investigations on the candidates, collecting valid and reliable databases. The group will then conduct a comprehensive evaluation and produce a site evaluation report based on enterprise information, media reports, and findings by other research institutions. |
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Third Evaluation
| Generalized Assessments. The Board of Governors of the Asia Pacific Top Excellence Brand Certification will refer to both the reports presented, while appraising the brand’s market performances, growth prospects, qualities and efficiencies. Several aspects will be taking into considerations, such as constant business growth, level of internationalization, corporate culture, entrepreneurship, vision and mission statement, innovation, after sale services, peer recognition, corporate influence etc. A fair and impartial judgment will be made to determine the winners list. The Board of Governors of the Asia Pacific Top Excellence Brand is formed by a group of professionals across the Asia Pacific region, carrying the evaluation process under strict confidentiality and justice, while conflicts of interest are prohibited as a matter of the committee’s policy. |
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Announcement on Website
| Those making the finalist list will be profiled on the Asia Pacific Top Excellence Brand official website for 1 week, inviting public opinions. |
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Result of Appraisal
| Should the website announcement receive no objections or negative feedbacks, winners will be informed of the assessment results. After final confirmation from the winner, the Asia Pacific Top Excellence Brand committee will dispatch a formal confirmation and letter of congratulations. On top of that, the winning enterprises will be published in a special feature magazine and press releases. |
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Award Ceremony & Follow-up Activities
| A trophy and a certificate will be presented to the winners by famous political figures or business leaders during the Asia Pacific Top Excellence Recognition Night. On the same time, exclusive interviews and extensive publicity campaigns arranged will dramatically boosts the company’s brand impact. Winners are privileged to attend the CEO Gathering, opening doors to networking opportunity between business elites. In addition, winners will be recommended to be listed overseas. |
