The nominees are judged based on the following ten (10) core evaluation criteria: Proprietary Brand, Industrial / Regional Influence, Brand Recognition, Selling Power, Brand Awareness, Brand Impact, Social Responsibility, Level of Internationalization, Growth Prospects, and Innovation Capability.
► Proprietary Brand
In essence, the company embraces an explicit strategic plan on its branding systems, has its own intellectual property rights in its main products, technological knowledge, and product qualities.
► Industrial / Regional Influence
The company brand is regarded as an influential brand in its category, with industry-leading revenues and profit margins, or has devised a formidable brand building strategy.
► Brand Recognition
Assessed according to the brand image, brand equity, and brand connotation; consumer cognition, popularity, trustworthiness, and consumer loyalty etc.
► Purchasing Power
The company brand has brought prominent sales volume and profit margins, driving an obvious impetus function on the growth of the company.
► Brand Awareness
Continuous improvement and enhancement of the brand image, innovative and creative approaches, through a series of branding campaign, media exposure and advertising activities.
► Brand Impact
The company brand possesses strong impact on consumers, amplifying the brand awareness, reputation, as well as consumer loyalty.
► Social Responsibility
Business integrity – holding the elements of ethics such as ‘transparent’, ‘unbiased’, and ‘impartially’ as the code of conduct in its business operation, social and public welfare matters, emphasizing on environmental protection and sustainable development.
► Level of Internalization
Remarkable performance in the international market, with sales in the global market occupies a large percentage of total sales volume.
► Growth Prospects
The brand shows promising growth prospects and potential market development.
► Innovation Capability
The brand has been continuously enhancing its innovation capability.
