On August 15, 2024, the APC TOP CEO Business Matching Gathering, was successfully held at the APC headquarters, attracting over a hundred distinguished guests. The event featured key speakers including Dr. Raymond Choi Partner of Hong Kong First Gold, Masdayana Md Setamam, CEO of Bank Islam Trust Ltd., Dato' Dr. Prof. Albert Tan, APC President, and Dr. Prof. Adam Tan, APC Secretary-General. They shared valuable insights on expanding into the ASEAN market and brand building, creating a lively atmosphere with active interactions among the attendees.
Gold Investment and Market Analysis
In the current volatile market environment, gold, as a traditional and stable investment option, has been increasingly favored by investors. Dr. Raymond Choi, Partner of Hong Kong First Gold, provided an in-depth analysis of the current gold price market at the event. Using detailed data and charts, he explained the upward trend in gold prices and the driving factors behind it, offering scientific decision-making guidance for investors. Dr. Raymond Choi also highlighted Hong Kong First Gold's efforts in enhancing investors' market knowledge and investment skills, emphasizing the value retention and risk mitigation qualities of gold investments.
Bank Islam Trust Ltd.'s One-Stop Financial Solutions
Masdayana Md Setamam, CEO of Bank Islam Trust Ltd., introduced the bank's one-stop financial solutions, which cover a wide range of services including Labuan company formation, Labuan foundations, trust management, leasing services, commodity trading, and more. The bank strictly adheres to Islamic law to ensure the legality of financial activities and offers customized financial services tailored to the specific needs of clients. Masdayana emphasized that the professional and reliable image of Bank Islam Trust Ltd. has earned high trust from clients, providing significant convenience for both corporate and individual services.
The Importance of Brand Building
Dr. Prof. Adam Tan, APC Secretary-General, delivered an insightful presentation on the importance of brand building. He argued that in a rapidly changing market, companies should leverage the differentiated advantages of their brands to create their own "blue oceans," breaking free from the "red ocean" of competition. Dr. Adam Tan highlighted APC's three core strengths in brand building: clear positioning, an international platform for business opportunities, and unique resource advantages. He also shared a key takeaway: "Changing products is less effective than changing the business model; changing the business model is less effective than changing the market!" This statement provided valuable strategic insights for the business leaders present.
Recognition and Appreciation Ceremony
During the appreciation ceremony, APC expressed its gratitude to the three sponsors: Livewell Herbs Capital Sdn. Bhd., Asco Wellness Sdn. Bhd., and Haruka Bakery. Notably, Livewell Herbs Capital’s premium product, Fresh Ginseng Beverage, was highly praised by the attendees.
In addition, APC awarded the Asia Pacific TOP Excellence Brand Award to the renowned local bedding brand, NXG Bedsheet Sdn. Bhd., in recognition of its outstanding performance in the industry. The award not only affirms NXG Bedsheet's excellence but also sets a benchmark for other companies, inspiring more brands to pursue excellence in their respective fields.
The Vast Potential of the ASEAN Market
Finally, Dato' Dr. Prof. Albert Tan, APC President, delivered the keynote speech, emphasizing that in today's challenging market environment, entrepreneurs should turn their attention to emerging ASEAN markets, particularly Cambodia, which has seen rapid economic growth in recent years. Dr. Tan outlined the multiple advantages that make Cambodia attractive to investors and emphasized APA's success in connecting domestic and international capital markets and high-level political and business networks. These efforts guide entrepreneurs to seize opportunities in the ASEAN market.
