On April 28, 2024, the APC held the APC TOP CEO International Gathering at the Sabah International Convention Centre. The grand event was themed "New Blue Ocean, New Business Opportunities, New Models". The atmosphere was lively, and the event was highly popular. The APC invited Datuk Dr Roland Chia Ming Shen, Political Secretary to the Chief Minister of Sabah, to attend the event.
Datuk Dr Roland Chia Ming Shen pointed out that Malaysia is facing significant development opportunities in the vast markets of ASEAN and the Asia-Pacific region. Being situated in the heart of ASEAN, Sabah serves as a crucial bridge connecting ASEAN, the Asia-Pacific, and the global markets. It is an important hub for regional economic cooperation. Whether it's the ASEAN Free Trade Area, the Belt and Road Initiative, or RCEP, Sabah holds a significant position, coupled with its abundant resources and vast land, making it Sabah's most advantageous competitive edge.
Datuk Dr Roland Chia Ming Shen commended the APC for inviting outstanding entrepreneurs from Singapore, Hong Kong, Cambodia, and Malaysia to share their practical experiences in business operations, explore new markets, seize new business opportunities, and actively explore new development models and tools. Additionally, the Chairman of the Organizing Committee and President of the APC East Malaysia, Mr. YC Chong, stated that since its establishment in 2000, the APC has been organizing annual brand lectures, summit forums, CEO gathering and trip mission in major cities across the Asia-Pacific region.
Mr. YC Chong mentioned that the association accepts nominations from companies every year to conduct evaluations for outstanding corporate institutions, brand value assessments, and awards presentations. It invites leaders from Asia-Pacific countries to present awards, and the event receives extensive media coverage, attracting consumer attention and trust in corporate brands. He also mentioned that the APC publishes the "The Asia Pacific TOP Excellence Brand Book of TOP" annually, helping companies go international and promote products to global markets. There was also the APC Sabah Brand Exhibition and the Jessie Jong Cup Children's Coloring Contest held on-site.
Dato Prof Dr. Albert Tan, Chairman of the APC, stated that the association gathers rich resources such as investments, listings, financing, media, experts, and high-end political and business connections from various countries in the Asia-Pacific region. It adopts new business models such as online and offline methods, coaching and nurturing, listing financing, brand media, and cross-border integration, to create a super commercial platform dominated by Asia-Pacific entrepreneurs. He further revealed that the association is actively promoting excellent Asia-Pacific companies to enter the China-ASEAN, EU, and global halal markets, practicing a landing platform that connects domestic and foreign capital, business projects, and high-end political and business connections, and creating a platform to help companies achieve win-win cooperation and mutual growth.
